The 15 best toothpastes to start your new year with a bright smile

Finding the right toothpaste for oral hygiene is key, and with December 2023 fast approaching, dentists have rounded up the best toothpastes to keep teeth clean and healthy. With so many options out there, choosing the right one can feel overwhelming, but it doesn’t have to be. When shopping for toothpaste, dentists generally advise steering clear of products that contain artificial colors or sweeteners (like aspartame or saccharin) if you want to get the most out of your purchase. In addition, look for toothpastes that are specifically formulated to help with specific oral health issues like tartar control or sensitive teeth.

Fortunately, dentists have done some of the legwork for us and narrowed down the list to their Best toothpaste picks for December 2023 which are discussed further in this article.

How we chose the best toothpastes

The American Dental Association Seal of Acceptance is a very important factor to consider when selecting the best toothpastes. Products that bear this seal are guaranteed to meet specific safety and efficacy requirements. One of the most basic components of any toothpaste, regardless of its other features, is fluoride. According to leading dental experts, fluoride has been proven to be highly effective in fighting cavities. The flavor of toothpaste is mostly a personal preference, so you can easily find one to suit your taste.

Furthermore, specialized options of toothpaste exist for those who need more than just cavity protection. For example, there are whitening pastes that target stained teeth and others formulated for individuals with sensitive teeth. It’s important to understand that even products tailored for a specific purpose should still have the ADA Seal of Acceptance in order to ensure maximum efficacy and safety. With this criteria in mind it’s easy to choose the right product for your individual needs!

Discover the ultimate fluoride-free toothpaste for a healthier smile!

Best Toothpaste

For those with extra sensitive teeth, it might be a good idea to consider an ADA-approved fluoride-free toothpaste. Tom’s of Maine is one such option, containing natural ingredients like xylitol known to help fight cavities and sodium laureth sulfate (SLS) which helps remove debris. SLS can be a bit irritating though, so some people may prefer to use one without the ingredient.

If fluoride-free brands are more your thing, then you may want to look into products that contain natural ingredients like tea tree oil or neem oil that have anti-inflammatory properties. These substances not only reduce inflammation in the gums but also provide antibacterial, antifungal, and antimicrobial qualities that help protect against plaque buildup and decay. Additionally, they often come with flavor additives for those who don’t care for minty tastes – because let’s face it, minty toothpastes can get a little boring over time!

Best overall toothpaste

Best Toothpaste

My search for the best overall toothpaste ended when I tried Colgate’s Total Whitening Toothpaste. This ADA approved toothpaste is designed to promote gum health and bad breath while providing a refreshing minty flavor.

The biggest benefit that attracted me was its ingredients list. Colgate tapped industry experts like Dr. Ben El Chami, the co-founder of dntl bar to ensure this toothpaste had an optimal blend of minerals and ingredients to protect teeth and gums without compromising taste. After every brush session, my teeth feel squeaky clean with no lingering aftertaste or harmful abrasives like other toothpastes may have. I’m amazed at how the strong flavor can still be pleasant instead of overwhelming; immediately following each brushing I’m left with long-lasting freshness that’ll last until the next brushing session.

Best toothpaste for sensitive teeth

Best Toothpaste

Tooth sensitivity is a common issue that can cause pain and discomfort when consuming hot and cold foods or beverages. Many people may turn to the use of toothpaste specifically formulated for sensitive teeth to help alleviate such problems. Sensodyne Pronamel is one of the leading toothpastes designed to help protect against enamel erosion, which can expose dentin—the underlying layer—and trigger sensitivity. With this specialized toothpaste, dentin is sealed off from further damage and the associated pain messaging sent to the brain is blocked.

The use of ADA approved Sensodyne Pronamel provides many benefits beyond just protecting against sensitive teeth. It contains fluoride, which helps strengthen your teeth, prevent cavities, and reduce bad breath. Additionally, it contains Sodium Lauryl Sulfate (SLS) which helps give it its mint flavor and also serves as a foaming agent that ensures effective cleaning during brushing. Therefore, with its targeted protection for sensitive teeth in combination with added bonuses of strengthening enamel and freshening breath, Sensodyne Pronamel stands out as an excellent choice for individuals suffering from painful tooth sensitivity.

The most cost-effective toothpaste option.

Best Toothpaste

The best less expensive overall toothpaste, according to dentists, is Crest Pro Health. This toothpaste is approved by the ADA and targets gum health while having a mint flavor. The stannous fluoride found in this toothpaste not only combat bacteria and help strenghten enamel, but it helps control biofilm buildup and plaque which results in improved gum health. Furthermore, you can get a three-pack of this toothpaste for a price that is just a tad more than other two-packs found on the market–making it an excellent budget pick.

Crest Pro Health consistently rates as one of the best toothpastes on the market so choosing it as your go-to toothpaste means your oral health will be in exceptional shape no matter what your budget situation is like. It’s packed with ingredients that are useful for eliminating harmful oral bacteria and promoting healthy enamel giving your teeth a sparkling clean look all without breaking the bank at checkout time!

Best toothpaste for teeth whitening.

Best Toothpaste

Colgate Optic White is widely known as the best whitening toothpaste on the market right now. This ADA approved brand is specifically formulated with a wintergreen flavor and a hydrogen peroxide-based chemical whitener to brighten and restore teeth to their original whiteness much more effectively than other physical polishers like silica or calcium carbonate. When used in rotation with my Crest Total Toothpaste, I’ve noticed that my teeth have become substantially brighter over time, evidently showing the effects of this superior whitening formula.

However, using this type of product on a daily basis can lead to sensitivity due to the chemical-based formula it contains. Therefore, only use it once or twice weekly in combination with your regular toothpaste to make sure you’re not overloading your teeth with too much of it. This way you can ensure maximum results while shielding against any unwanted side effects such as hypersensitivity.

Best Toothpaste that does not contain SLS.

Best Toothpaste

For those of us who are prone to canker sores, using a toothpaste without sodium lauryl sulfate, or SLS, is a must. Two experts in the field of dentistry agree that this foaming agent can cause irritation of the gums and increase the chances of breaking out in sores. However, it’s important not to omit fluoride from our oral care routine as it helps protect teeth enamel from decay. Fortunately, there are ADA approved SLS-free toothpaste options available on the market.

One such option is Hello’s toothpaste, which was recommended by both Dr. Sonya Krasilnikov at Dental House and Dr. Inna Chern. This mint flavored toothpaste contains fluoride and does not contain the potentially damaging SLS ingredient, enabling those with canker sore sensitivity to remain protected while still obtaining all the benefits offered by fluoride. The whitening power of this toothpaste combined with existing oral health protection makes it an outstanding choice for heavy canker sore sufferers seeking an effective and safe way to take care of their pearly whites.

The most effective toothpaste for whitening sensitive teeth.

Best Toothpaste

The ADA-approved Arm & Hammer Advance White is the perfect toothpaste for those wanting to whiten their teeth without causing excessive sensitivity. This toothpaste formula has a clean mint flavor and contains a lower abrasiveness rating than other popular whitening products, like Colgate Optic White. With this cleaner option, individuals can still achieve whiter teeth while avoiding scratches to the enamel or over-scratching of the teeth surface.

In general, all whitening pastes are quite abrasive because they remove stains from the surface of our teeth. However, with Arm & Hammer’s Advanced White, you can still benefit from a brighter smile without having to worry about damaging your sensitive teeth in the process. According to Dr. Mello, this lower level of abrasiveness also prevents staining, making it more reliable and long-lasting for better results in the long term. So if you’re looking for an effective yet safer alternative to commercial whitening treatments, look no further than Arm & Hammer’s Advance White toothpaste!

Best toothpaste without a mint flavor.

Best Toothpaste

Crest’s cinnamon flavored toothpaste is a great way to get those pearly whites shining without the typical minty taste of most toothpastes. It has been approved by the American Dental Association for whitening and it contains fluoride to help protect against cavities. The cinnamon-flavor provides a great alternative to the traditional minty flavor of toothpaste.

What makes this toothpaste stand out is that it does not contain stannous fluoride, only sodium fluoride. Although sodium fluoride still provides benefits it won’t provide as much protection from plaque and gingivitis as the stannous fluoride in other Crest toothpastes would. Despite this difference, consumers still report excellent results from Crest Cinnamon- flavoured Toothpaste in their dental hygiene routine.

Best SLS-free whitening toothpaste for sensitive teeth

Best Toothpaste

Sensodyne’s Extra Whitening formula is a great option for those trying to keep their teeth healthy and free of sensitivity while still whitening them. It has all the same ingredients as the Pronamel, including a dentin-blocking agent that is protective against tooth sensitivity and acid erosion. Additionally, the American Dental Association approves it for safe use.

The formulation also contains hydrated silica, which is an abrasive that polishes the surface of your teeth while offering some gentle whitening benefits. However, it won’t be as effective at teeth whitening as something like Optic White which has a strong chemical whitener included. Nonetheless, this Sensodyne option can be used in conjunction with other teeth-whitening products without compromising tooth health or comfort. It is an ideal choice for those seeking a SLS-free whitener with less potential irritation for sensitive teeth and gums.

A highly recommended toothpaste tablet.

Best Toothpaste

This toothpaste tablet from Bite, is a great option for those looking for a toothpaste that won’t aggravate their sensitive teeth. It has been approved by dental experts like Dr. Rozenberg as an effective and safe choice for daily dental hygiene. The tablet comes in either a mint or berry flavor, both of which provide a refreshing taste while brushing. What’s even better is that the tablets come securely packaged in a plastic-free container, making it convenient to travel with!

Once you start brushing your teeth with this fluoride-free toothpaste the tablet quickly disintegrates into a subtle foam in contact with water. This can be strange if you’re used to using conventional toothpastes but after some time of using it I quickly adapted to the sensation and found it quite pleasant overall. I would definitely recommend this toothpaste from Bite to anyone looking for an effective yet gentle way to clean their teeth – especially if you’re dealing with sensitive teeth!

Best toothpaste for babies

Best Toothpaste

As parents, it’s important to choose the best toothpaste for our babies. And when it comes to the delicate teeth of our little ones, it’s important to select a toothpaste that is both safe and effective. Tom’s of Maine Children’s Toothpaste in Silly Strawberry was highly recommended by dentists as an ADA approved choice which strengthens baby’s baby enamel without any artificial colors, sweeteners, or flavorings.

Dr. Jen Trachtenberg praises this particular toothpaste for its mild strawberry flavor and the fact that there are no synthetic elements blended in with the natural ingredients. Not only will using this toothpaste help protect your little one’s teeth while providing gentle cleaning action and lasting fresh breath, but they might even enjoy brushing their teeth thanks to its yummy taste! It’s never too early when teaching kids good oral hygiene and Tom’s of Maine Children’s Toothpaste is an excellent way to get started on healthy habits.

Best SLS-free toothpaste for babies

Best Toothpaste

When looking for the best SLS-free toothpaste for babies, the ADA approved product from Hello Oral Care is an excellent choice. Containing no Sodium Lauryl Sulphate (SLS), it has been formulated to help strengthen your little one’s enamel and protect their teeth against plaque build up. Not only this, but there are lots of fun flavors available for kids too including blue raspberry, bubble gum, grape and strawberry, perfect for making hygiene fun!

Dr. Ambewadikar told us that this toothpaste is ideal if your child has a sensitivity to SLS as it offers similar benefits such as protecting teeth from bacteria without any of the potentially irritating side effects. The addition of algae and quinoa cleanse gently and achieve effective results without harsh ingredients which means that even those with sensitive gums can use this product with confidence.

Best mint-flavored toothpaste for babies

Best Toothpaste

When it comes to finding the best toothpaste for babies, the American Dental Association (ADA)-approved Bubblemint flavor from Aquafresh is a great option. Not only does it contain ingredients that are both cavity-fighting and kid-friendly, but it also introduces children to mintier flavors in a way that’s not too overwhelming. The toothpaste combines the freshness of mint with the sweetness of bubblegum and is packaged in kid-friendly bottle with a pump, so no squeezing is required. Parents can rest easy knowing that their little ones are getting all of the dental benefits of brushing their teeth without being overwhelmed by strong flavors.

The Aquafresh Bubblemint toothpaste is designed to make brushing easier for parents and more enjoyable for kids. Between its cavity-preventing formula and its fun combination of mint and bubblegum flavors, this toothpaste declines unnecessary body stress on small hands while providing the fresh breath parents want for their kids. Plus, with no special utensils needed to use it, this product makes brushing teeth a task both adults and kids alike can feel confident about taking on each night before bed or after meals throughout the day.

Best toothpaste containing charcoal.

Charcoal toothpaste is a relatively recent trend that purports to whiten teeth and absorb toxins and bacteria. Unfortunately, experts agree it’s not effective in doing either of these things. There is no charcoal toothpaste with the American Dental Association (ADA) Seal of Acceptance, which means it’s not been scientifically proven to be good for your teeth. A study published in The Journal of The American Dental Association found there wasn’t enough evidence to support any claimed benefits of using charcoal toothpaste. Furthermore, they said that it may even damage the outer layer of enamel because charcoal particles are considered to be very abrasive.

To prevent potential long-term damage and keep your mouth healthy, the best advice is to avoid using charcoal toothpaste and stick with an ADA approved product like Aquafresh or Colgate Total instead. These products are designed with special ingredients like fluoride that can help protect your teeth from cavities and plaque build-up. Always ask your dentist for more personalized advice on what type of toothpaste will work best for you if needed!

“Natural” toothpaste

When shopping for toothpaste, you might come across the term “natural” in product descriptions. But what does this really mean? According to Dr. Kate Zoumboukos of SW Austin Dental, this terminology is not monitored or regulated by the FDA, so it ultimately comes down to what consumers deem as natural themselves. Generally speaking, natural toothpastes are made without artificial flavors and ingredients, preservatives, sweeteners and dyes.

Fortunately, all toothpaste products that carry the American Dental Association’s Seal of Acceptance are up to a certain standard of safety and effectiveness. This means that no matter whether it’s marketed as “natural” or not, any approved product should be safe enough to use daily and still get excellent results in terms of protecting your teeth against cavities and gum disease. So when making your decision on the best toothpaste for you and your family’s oral care needs, remember that what matters most is the ADA Seal of Acceptance.


When it comes to finding the right toothpaste, it’s important to consider all of your options. While charcoal and “natural” toothpastes may be appealing, their effectiveness has not been scientifically proven. Products with the ADA Seal of Acceptance are a safer bet—and Aquafresh Bubblemint is an excellent option for kids who need help getting used to mintier flavors. With its cavity-preventing formula and fun flavor, it can help make brushing more enjoyable and keep your whole family smiling bright for the new year! 

Moreover , don’t forget to consult your dentist for the best personalized advice regarding which type of toothpaste is right for you and your family.

It’s important to remember that brushing teeth is about more than just using toothpaste – it’s also key to have a good oral hygiene routine. In addition to brushing at least twice a day with the right toothpaste, flossing and using mouthwash are also essential for maintaining healthy teeth and gums. Regular dental check-ups should also be part of your routine in order to ensure your mouth stays healthy and in great shape too! Happy brushing!

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